Posts Tagged ‘public realtions’

When the Declaration of Independence was signed, politicians were focused on doing their jobs and not worried about what condiments they put on their food. However, in our technologically advanced society some politicians and reporters are more interested in giving viewers, readers and listeners a show than the facts. 

In the past politics has been labeled as boring, but in the past five years that reputation is becoming a thing of the past. In a recent post on Gawker.com liberals are mad at conservatives for poking fun at President Obama. The topic of the story was that President Obama ordered spicy Dijon mustard on his burger.

In other words viewers are tuning in to see what condiments the President likes on his burgers, but does this really matter?  The answer is a definite no. The story has no purpose other than to entertain viewers.

Politicians run our country, make our laws and now they are expected to entertain us as well.Radio microphone

In a more recent political entertainment story, Rush Limbaugh read excerpts from what he believed was President Obama’s college thesis paper to his audience.

The story started a month ago, when a blogger wrote a fake news story about how Time Magazine’s Joe Klein had found ten pages of  Barack Obama’s thesis paper. In the fake thesis there were arguments about how the Constitution was inherently flawed.

After Rush Limbaugh and Michael Ledeen reported the story on the radio and in the blogosphere, it went viral.

Apparently Limbaugh discovered that the story was a hoax about half way through his broadcast. He covered his tracks by using the fake but accurate defense.

When Joe Klein heard about the story he added a post on Swampland, saying that it was nonsense.
The story that was intended to be a satire went viral because the public is driven by entertainment. If the story fooled Ledeen and Limbaugh, how is the public supposed to be able to determine what is fact and what is entertainment?

Many people are only interested in news that has some sort of entertainment value. I’m not surprised the story took very little time before it went viral.

Most citizens couldn’t tell you what happened last week in the world of politics, but a large percentage of those people could tell you about Obama’s fake thesis, so what’s the difference?

The problem is that most people have only a few newspapers, radio stations, TV shows or social media sites that they get the majority of their information from. Most of these sites aren’t going to report about what congress did last week unless the program has an emphasis on politics. So in general the public doesn’t know much about the intricate workings of the political system.

Film Clapper BoardHowever, when a political story has some entertainment components, more news stations are likely to run the story. This results in more readers, viewers and listeners. In the instance regarding the fake Obama thesis the entertainment value was the reasoning behind why the story went viral.

The sad fact is that the public is only receiving a small percentage of political news. The public needs to be informed about more important issues than spicy Dijon mustard and a fake college thesis. The reality is that the public probably won’t think about politics until the next entertainment story.

I am more confident in this concept than ever as the worlds first political entertainment network is about to launch.


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